This might come as a shock to you. If you’re using social media only for marketing, then you’re losing the marketing game. You win when you move social media beyond marketing. Paradoxically, taking social media beyond marketing your products means using social media to market your whole company. Yes, that’s correct. The way to move […]
When it comes to social media, are you a victim of our do-it-yourself culture? If so, I invite you to join me to stop the learning insanity. You know what I mean. The mindset that says as marketers we’re supposed to know everything about every aspect of every social media platform. I was struck this […]
Can you safely ignore social media? Or is social your ace card for reaching prospects? If your business-to-business company is that one in six who isn’t using social media at all, perhaps you need to take another look it. Why You Might Want to Ignore Social Media First, you’re already busy managing Paid, Earned and […]
Are you a one-person social media team who is expected to provide social media support for your entire company? If so, you’re not alone. Or perhaps I should say, you’re not the only one. A one-person social media team is more common than you might think. Even in organizations with many people in each of […]
Have you fallen victim to dangerous social media myths? The problem is these myths hurt your image, and lousy image hurts every aspect of your business, and your career. I know what you’re thinking: ‘Wait a minute! B2B companies excel at building relationships. So, ours must be great at social media because social media is all […]
Creating a social media presence for your B2B brand is challenging because it is complex. Here are eight steps to guarantee you have a strong B2B social media program.
Yes, you laughed. Why do I say social media is free like a free puppy? Because it’s true. Think about it.
Here’s the secret to B2B social media. It is harder to do well than you think it is. While creating a social media voice for your B2B brand can be a challenge, here are eight tips to make it easier. So, if you haven’t done it yet, it’s time to join the more than 8 […]
Social media is the latest iteration of the same communications forms we’ve been using for a long time. It is an exhilarating new way to listen, engage, convert, and profit from our relationships. The best part? You could be growing your entire company with social media!