Mandatory: Social Media as a Public Relations Platform

Are you using social media as a public relations platform? If you are, congratulations. Social media are fast emerging as community and communications platforms in B2B. As such, using social media for achieving your public relations goals only makes sense. Fortunately, using social media as a public relations platform doesn’t require a makeover of your […]

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How Do You Get Your Piece of the Social Media Pie?

Do you drool over the social media pie you see marketing enjoying? Do you envy their social media return on investment? Would you like a piece of the social media pie for yourself? Perhaps you work in human resources and you’d like to join the three in four companies already using social media to recruit […]

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Score Big with these 13 Forgotten Uses for Social Media

As marketers, we relentlessly focus on social media for marketing. We forget there are many other uses for social media. These forgotten uses for social media support corporate activities that are equally important in brand building. Compared to marketing, these 13 uses are employed infrequently and inconsistently. That’s a mistake. Here’s why: content and commentary […]

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3 Tested Steps that Guarantee High-Value Live Video

So, you’d like to branch out to live video to improve the number of followers who engage with you on social media. The challenge is to create a high-value live video with measurable results. Relax, you can guard against disaster by following these three tested steps. What is High-Value Live Video? But before we get […]

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Should I Worry about Social Media Perfection?

Should I worry about social media perfection? That question was posed to me by communicators within two different companies recently. What do you do when a post has a typo, is missing a word, or has a wrong word?

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