It’s Time to Kill the Myth of Going Viral

It’s time to kill the myth of going viral as the pinnacle of social media video marketing achievement. Instead of going viral, win at the game that matters—reaching businesses that should become your customers and then converting them from followers to profit-yielding customers.

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Are You a Blogger Who Struggles to Write?

If you are a blogger who struggles to write, this post is a gift for you. Take heart, writing doesn’t get easier with practice, you get stronger. I know, because I am a blogger who struggles to write. Unlike some of my writer friends, I am not a fast writer. I spend hours considering how […]

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Do You Know How to Convert Your Followers into Prospects?

You built a big social media program, believing they would come. And they have, you have great follower counts. But you can’t seem to convert your followers into prospects. By now, you expected to have more prospects coming to your website and into your sales funnel. You projected you’d have more marketing leads to feed […]

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