Mandatory: Social Media as a Public Relations Platform

Are you using social media as a public relations platform? If you are, congratulations. Social media are fast emerging as community and communications platforms in B2B. As such, using social media for achieving your public relations goals only makes sense. Fortunately, using social media as a public relations platform doesn’t require a makeover of your […]

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Why You Win When You Move Social Media Beyond Marketing

This might come as a shock to you. If you’re using social media only for marketing, then you’re losing the marketing game. You win when you move social media beyond marketing. Paradoxically, taking social media beyond marketing your products means using social media to market your whole company. Yes, that’s correct. The way to move […]

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