Are You Wasting Your Money with Reputation Management?

(What the Experts Don’t Tell You and What to do Instead) The other day I was talking about reputation management with the social media community manager for an HR firm. We talked about strategic approaches and projected outcomes. Then the conversation turned to why most companies’ efforts in reputation management are doomed to fail in […]

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Do this 1 Thing to Stop the Learning Insanity

When it comes to social media, are you a victim of our do-it-yourself culture? If so, I invite you to join me to stop the learning insanity. You know what I mean. The mindset that says as marketers we’re supposed to know everything about every aspect of every social media platform. I was struck this […]

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