Why Video Makes Your Life Awesome

Video makes your life awesome. It doesn’t matter how difficult or routine, video makes your experience better. More satisfying. More interesting. This is true not just for your life but for your business too. And because it is, companies that employ video for all types of communication have a competitive edge. This competitive edge runs […]

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How Do You Get Your Piece of the Social Media Pie?

Do you drool over the social media pie you see marketing enjoying? Do you envy their social media return on investment? Would you like a piece of the social media pie for yourself? Perhaps you work in human resources and you’d like to join the three in four companies already using social media to recruit […]

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How to Win Big as a One-Person Social Media Team

Are you a one-person social media team who is expected to provide social media support for your entire company? If so, you’re not alone. Or perhaps I should say, you’re not the only one. A one-person social media team is more common than you might think. Even in organizations with many people in each of […]

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Score Big with these 13 Forgotten Uses for Social Media

As marketers, we relentlessly focus on social media for marketing. We forget there are many other uses for social media. These forgotten uses for social media support corporate activities that are equally important in brand building. Compared to marketing, these 13 uses are employed infrequently and inconsistently. That’s a mistake. Here’s why: content and commentary […]

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