So, you’d like to branch out to live video to improve the number of followers who engage with you on social media. The challenge is to create a high-value live video with measurable results. Relax, you can guard against disaster by following these three tested steps. What is High-Value Live Video? But before we get […]
Should I worry about social media perfection? That question was posed to me by communicators within two different companies recently. What do you do when a post has a typo, is missing a word, or has a wrong word?
Every business-to-business marketer talks about branding. It’s time to shift the conversation to focus on belonging. Your social media program is the perfect platform to focus on belonging, without sacrificing your business goals.
Social media is the latest iteration of the same communications forms we’ve been using for a long time. It is an exhilarating new way to listen, engage, convert, and profit from our relationships. The best part? You could be growing your entire company with social media!